Research Document: Leveraging the Entertainment Industry to Drive Nigerian Agriculture: Expanding Agricultural Policy Beyond the Usual


NRFP Reports

Posted Tue, Nov 28, 2023 7:51 PM

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Sustaining the momentum of citizens’ involvement in agriculture requires innovative approaches from policymakers. Since the entertainment industry has proven to be potent in promoting agriculture along with other desirable social change globally, this brief examined the successful use of the industry to promote agriculture across the world, reviewed its deliberate use in achieving the same in Nigeria, argued for direct government intervention to achieve this end and suggested ways by which the industry’s potential can be leveraged for the benefit of the agricultural sector and the nation at large.

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